A Hands-On Guide to Gift Baskets

Part of the gift basket's charm lies in a modicum of trickery.  A basket generates the perception of high value, even if its individual contents are relatively inexpensive. Designers use the 30/30/40 rule to produce bountiful baskets without breaking the bank.  30% of the items are high-end, expensive goods, while 40% are average and the remaining 30% are low-cost pieces.  The low-cost elements replace what might have been cardboard or styrofoam space fillers, while the high-end components attract attention and impress onlookers.  Large boxes of crackers and cookies cost very little, but they add height to the package and take up room in the basket. 

Filling empty space is the objective in boosting the appearance of a basket.  When four cookies cost as much as two candy bars, it only makes sense to opt for cookies
in order to enhance the basket.
Experiment with different arrangements to find the right balance of eye appeal and value.